Challenges and Opportunities for Newspapers in the Age of Digital Communication

New media technology influences almost all aspects of traditional media, including subscriptions, readership, circulation, and advertising revenue. In particular, the possibility to access information receive instant updates via internet has threatened existence newspapers. Therefore, this paper aims review challenges facing newspapers in age digital communication how publishers can utilize expand readership maximize subscription revenues. The outcomes showed that faced by include a general decline reading culture, lack interactivity, readers’ preference for free news, need minimize cost production distribution as well provide timely updates. Nevertheless, utilizing maintaining print editions, credible news their reach attract advertisers. Technology not been able replicate credibility quality newspaper content. This was an attempt useful publishers, journalists, advertisers, readers on delivery consumption communication. is limited newspapers, hence further research may focus broadcast such radio television.